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Shopping for Custom and Highly Engineered Products Using 3D Visualization

The customer shopping process continues to evolve.  For centuries, goods were purchased from the local town shops and markets.  In 1872, Montgomery Ward created the first major mail order catalog business which was followed in 1894 by Sears and Roebuck.  There was one primary problem with the mail order catalog model, the consumer could not interact with the product.  To address this issue, the larger mail order catalog companies began opening their own brick and mortar stores shortly after WWII.  These stores led to the creation of the shopping malls, but the catalog sales were still an integral part of their business model.  The 1990’s brought us the Internet and Amazon, the first of the major Internet retailers (aka E-tailers).  The Internet made it easy for consumers to review product reviews, compare different brands, and compare prices in a way that had never before been possible.  Amazon made it easier to shop online that was superior to the mail order catalog model.  But Amazon still has a problem, you cannot interact with the products they sell. 

The inability to interact with the product you are purchasing is not just an E-tailer problem.  Think of the customer that is getting ready to purchase a custom or highly engineered product that has a significant number of options/choices.  In most cases, it is impossible to find a version that is just like the one that is being purchased.  Key questions like what will it look like? and will the options all fit correctly? cannot be effectively answered.

To address this issue, Certusoft has developed a suite of software products that allows the customer to assemble the end product into a 3D model and to view the results in real time.  It is not the same as being able to interact with the real thing, but it is able to answer a number of key customer questions and provides a level of purchasing confidence previously not possible.  The Certusoft CLIK-Designer, CLIK-Assembly, and CLIK-NVision software is currently being used to create dynamically rendered 3D models of custom trucks and fire equipment.  The software is ideally suited for all types of transportation equipment including custom trucks, helicopters, railcars, construction equipment, and those customers who want to customize their personal vehicles with the wheels, tires, racks, bumpers, winches, etc. for going off-road. 

If you want to see how Certusoft can create 3D models and visualization of custom or highly engineering products, please contact us at


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